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Insights of Mobile World Congress 2014

Samsung Galaxy S5 Smartphone, Gear 2, Gear Fit and Knox Tool

Samsung launched Galaxy S5 Smartphone and set release date to April 11.  This phone doesn’t reinvent smartphone like Galaxy S2, HTC Desire or iPhone 4 did, but it has a fingerprint ID just as iPhone 5S, a water resistant body like Sony Xperia Z2 and camera credentials that can challenge best Nokia phones. It also has a brighter screen, faster processor and more solid design.

Having seen and touched the new Samsung Gear 2, I can assure you that it makes you felt more convinced compared to the Samsung Gear. Gear 2 should have definitely been the first product to be released by Samsung at 2013. It is thinner, more powerful, has brighter screen, much better battery life, lighter, and has more elegant watch resemblance. And the camera is on the watch itself, rather than the wristband. Of course Gear 2 is not the perfect device, it shares the stage with Samsung’s. Gear Fit has world’s first curved touch screen on a wearable which helps it to stand apart from some other fitness trackers that rely on buttons. Actually I can’t get the point of a flexible phone screen, but a flexible screen on a smart watch or on a smart band can be a great idea…

B

However more interesting news came from the Samsung side, which is the release of the latest Knox version. Knox is a security service based on NSA technology, designed to try and bring security to its Galaxy devices. Its first version was demonstrated on the Galaxy S4 in 2013. Knox is a service that lets users create separate work and personal areas on their device. The work area is password protected and encrypts any data stored on it. What’s new on this release is upgraded certificate management, VPN+, and enhanced container security. These new powers make Knox more important than Galaxy S5 because hackers’ interest in Android has been growing rapidly and security is the most important concern as it’s an open platform. For example ability to set up a third party app store makes it easy for hackers to sneak things like virus apps onto open platform, rather than closed ecosystems like iOS and Windows Phone. So, If Samsung wants their phones to be used by Enterprises, they should increase effort on Knox services to persuade IT managers that this system rectifies the security issues.

C

“Windroid” Launched as First Nokia Android Phones

I think most of the people asked themselves that “Windows phones are enough for Nokia?”, so the answer of this matter came down as Nokia X, Nokia X+ and XL phones. All these phones run on Android, but they are not really Android phones. They have a custom Android operating system that can port Android apps, but apps cannot be downloaded from Google Play Store. Android developers can modify apps to run on the devices and by this easy way Nokia can offer hundreds and thousands of apps for their customers.

A

Dual-Screen YotaPhone

Russian mobile-making startup “Yota Devices” has just unveiled the next generation of its dual-screen smartphone, the YotaPhone. Its current first-gen model went on sale in Russia and the selected European countries last December. Its next generation will not go on sale until the end of this year, but its prototype could be seen in Mobile World Congress. Its rear E-Ink panel is now fully touch sensitive, which means you’ll be able to do a lot more with this phone without ever needing to engage power consuming display on the other side. Calls, texts, emails, browsing, tweeting and more can be handled using the “always-on” 4.7-inch E-Ink display with sacrificing from the refreshing speed.

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Xperia Z2 impressed as its predecessors

Sony took MWC’s attention with its new Xperia phone that comes just 6 months after latest version, Xperia Z1. Xperia Z2 features a larger, 5.2-inch IPS display that boasts a new imaging technology, called Live Color LED. Of course, the screen is not the only improvement over its predecessor. Although it’s even thinner and lighter, the Xperia Z2 runs on the brand new 2.3 GHz quad-core Snapdragon 801 chipset, paired with a fantastic 3 GB of RAM. The 20.7MP camera on its back is capable of 4K recording, slow-motion video, and adding real-time effects. Stereo speakers are now available, as well as noise cancellation and many more software and hardware extras. This means users will be able to film most life experiences in super-high 4K video quality no matter where they are, whether it’s on a road trip, on the beach or in the sea.

Global Mobile Awards

2 Turkish companies announced as winners in Global Mobile Awards. Turkcell has won the “Best Mobile Product, Service or App for Acccessibility or Ease-of-Use” award by “Turkcell My Dream Partner” and Akbank has won the “Smartphone App Challenge” award by “Akbank Direkt Mobile App”. Congrats to mobile teams of Turkcell and Akbank.

App Tracking, App Marketing and App Targeting

Not only the big companies (HP, IBM) but also the mid and the small ones have entered into the app tracking (analytics) business in last 2 years. All the mobile application developers know that developing the application is the easiest part of the application lifecycle and providing a development environment is not enough. App owners should close the application lifecycle loop consciously to make their application more valuable. App tracking is the most difficult and the most valuable part of the application lifecycle loop. App owners must know how many users downloads app, use apps actively, lost in last x days and also user demographics, device properties (language, jailbreak, network,…), geo-locations, path analysis, session reports, CMS, segmentation, crash reports are necessary to make a deep analysis for deciding what to do next for the application. For this reason I see lots of solutions over exhibitors but I couldn’t see a complete solution for the application lifecycle starting from the distribution…

App Marketing and App Targeting were the hot topics for the App Owners and I think it will remain same for the upcoming years. All app owners want to make their applications to be downloaded and used by lots of people. Last year I saw some App Marketing firms, but this year there were lots of App Marketing and also the App Targeting firms which make App Marketing smarter by crossing related apps for the related person. In order to make this method work, the App Targeting firm should have lots of clients (to cross sell btw each other), should have extensive user information, and an excellent analysis team. I guess this need more time to become useful, especially for the Turkey’s finance companies…