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Mobinex Partners with ARC Marketing
Services to deliver on-Device Portals for Consumer
Brands
18 June
2006 – Mobinex, a leading provider of Mobile User
Experience Management solutions partners with Arc
Marketing Services Turkey, the integrated marketing
services arm of Leo Burnett Advertising Network, in
developing On-Device Portals for Consumer Brands.
“On-Device
Portals” enable consumer brands to communicate corporate
information through intelligent mobile applications,
which are installed to the end-user handset. A typical
On-Device Portal includes product catalog, campaigns and
promotional information, mobile shopping and any other
branded content such as videos, wallpapers, music and
animations.
“We are approaching consumers from traditional media
such as print, online and face-to-face. Today, we see
the mobile as one of the most efficient media for
consumer brands to disseminate their marketing message.
We already know that the phone screen is one of the most
valuable real-estates in the world. Our partnership with
Mobinex is the result of this understanding¨ declared
Enis Behar, General Manager at Arc Marketing Services
Turkey.
In the scope
of the partnership, Arc Marketing Services Turkey will
develop mobile solutions via Mobinex’s Smartface
Platform, which enables creative developers to easily
create and manage On-Device portals over-the-air (OTA).
Creative developers can benefit a drag-and-drop based
WYSIWYG (What You See is What You Get) user interface to
build eye-catching mobile experiences. Smartface also
streamlines the design and testing of mobile
applications by including a built-in handset simulator,
showing the actual output during the design process.
Smartface powered on-Device portals are installed to the
handset with WAP-Push technology or they can be beamed
to the customers’ handset via Bluetooth and Infrared
link at a wireless service point. On-Device portals are
also updated with the latest information form the brands
using Sync over GPRS.
“Our patent-pending handset personalization technology
makes development of on-Device Portals the job of
marketing professionals, thus cutting costs for mobile
application development. Also, corporate IT departments
do not deploy any infrastructure with our Managed
Service Solution¨ says Murat Bahar, Director of Sales
and Marketing at Mobinex.
The partnership between the two companies is reflecting
the interest of consumer brands and other enterprises to
on-Device Portals as a new channel for marketing and
corporate communications.
About ARC Marketing Services Turkey
Arc Marketing Services Turkey belongs to the Arc World
Wide which is a part of Leo Burnett Advertising Network.
It focuses on marketing services. Arc World Wide, with
headquarters based in Chicago has 1.300 employees
working in 42 offices in 37 different countries around
the world. Arc focuses on main areas of marketing
services: database/direct interactive, mobile, shopper
and promotion marketing.
For more
information please visit: http://www.arc-tr.com
About
Mobinex
Mobinex, as the leading provider of on-device software
solutions, is dedicated to increasing revenues of mobile
providers with innovative user experiences. Along with
customers and partners including Vodafone, Zain,
Turkcell, KKTCell, Neustar, Gemalto, Ericsson and HP,
Mobinex products reach to a subscriber base of 120
million globally.
Company's flagship product Smartface Platform enables
mobile providers to publish “On-Device Portals”, a new
breed of mobile applications for mobile devices, which
combines handset functionality, network features and
rich media to create a compelling user experience.
Smartface Platform helps mobile providers to empower
mobile data services and customize the user experience
OTA (over-the-air).
For more information:
www.mobinex.biz
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