Mobinex delivers Phone Customization Technology enabled with SIM-enabled Device Management from Gemplus

10th of September, 2005


Mobinex, the leading provider of mobile user experience solutions announce user interface customization technology with SIM-enabled device management via their Smartface Operator Suite.

This will increase mobile service revenues by providing an operator branded user interface with one-click access to operator services and fresh content. Smartface allows subscribers to access data services through fun-to-use interfaces and improves mobile usability dramatically, hence increasing service profitability.

Mobinex’s Smartface Operator Suite platform will be extended to integrate the GemConnect Device Manager platform from Gemplus, the leading supplier of SIM solutions. This will enable operators to customize and manage the user interface of mobile devices to benefit from personalization and enhanced usability of mobile services.

The companies will now coordinate their product offerings by integrating GemConnect Device Manager’s SIM-enabled Device Management capabilities with Smartface Server. The integrated solution will help delivery of dynamic user interfaces with minimum user interaction and maximizing service availability, while reducing service operation costs for the operator. Also, integration of two solutions will facilitate new service introduction, since existing subscribers can also benefit from any new service as their handset can be activated and configured remotely.

Murat Bahar, Sales and Marketing Director of Mobinex says, “Smartface helps mobile operators increase data services revenues by making mobile data experience simple, fun and ongoing. Gemplus’s GemConnect Device Manager Platform will help us to deliver user experiences depending on their handset capabilities. This will maximize service availability to subscribers whatever their device…”

Stéphane Quetglas, Senior Product Manager at Gemplus added “GemConnect Device Manager turns mobile device configuration into a simple and convenient experience for both subscribers and mobile operators’ customer service. The product automatically identifies new devices and then sends the appropriate settings to guarantee a properly configured phone. We are pleased to work with Mobinex in order to bring a best of breed solution to mobile operators that reinforces their relationship with their customers.”

About Gemplus – for more info visit www.gemplus.com
 

 

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