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NeuStar Delivers Live Content over Mobile
IM with Mobinex
London, United Kingdom, 8 February 2008
NeuStar, Inc. (NYSE: NSR) today announced that it
has partnered with Mobinex to deliver live data services
over NeuStar’s leading mobile Instant Messaging (IM)
applications. The combined solution will help mobile operators to promote new data services,
increase average revenue per user (ARPU), and provide a
richer mobile experience.
Mobinex, the global provider of on-device solutions,
integrated its Smartface platform with NeuStar’s mobile
IM platform. The integrated solution will enable users
to access data services whilst in an IM conversation
through a one-click access button called “Live Tab.”
Users will be able to select from a range of services
from downloads, ringtones, news, and mobile TV without
leaving their IM session. In addition, operators will be
able to deliver immediate data services within the IM
client, delivering a better user experience whilst
creating awareness around new operator services.
Allen Scott, general manager at NeuStar Next Generation
Messaging, said: “Delivering a rich user experience is
key to successful mobile services. IM is instant and
‘chatty’ by nature, and communicating users don’t want
to have to dip in and out of their IM session. In this
way, the Live Tab solution is a great cross-selling
opportunity for operators.”
Scott continued: “NeuStar is enabling innovation in
messaging, and we are working with developers to build
new services and add value to existing services. These
services will be integrated into a framework that can be
accessed by more than 300 million mobile users worldwide
through NeuStar’s existing mobile IM solutions, which
are currently live with more than 31 operators
globally.”
Murat Bahar, vice president of marketing at Mobinex,
said: “With NeuStar, we have demonstrated the first
embedded On-Device Portal functionality within a
messaging application. I am sure that users will love
it. It is both convenient and entertaining.”
The Live Tab solution will be offered with the NeuStar
Instant Messaging suite, and will be available on a
series of J2ME-supported devices.
Working with more than 31 leading operators worldwide –
including Vodafone, 3, Orange, Telecom Italia, Turkcell,
and Beeline – NeuStar has the most field-proven launches
of a range of mobile IM services. Building on its
success and experience in the market since 1999, NeuStar
has developed its pioneering services, working with
operators and their users through focus groups, user
forums, and research campaigns to provide a compelling
service to meet all operators’ demands and service
models.
About Mobinex
Mobinex, as the leading provider of on-device software
solutions, is dedicated to increasing revenues of mobile
providers with innovative user experiences. Along with
customers and partners including Vodafone, Zain,
Turkcell, KKTCell, Neustar, Gemalto, Ericsson and HP,
Mobinex products reach to a subscriber base of 120
million globally.
Company's flagship product Smartface Platform enables
mobile providers to publish “On-Device Portals”, a new
breed of mobile applications for mobile devices, which
combines handset functionality, network features and
rich media to create a compelling user experience.
Smartface Platform helps mobile providers to empower
mobile data services and customize the user experience
OTA (over-the-air).
For more information:
www.mobinex.biz
About NeuStar, Inc. and NeuStar Next Generation
Messaging
NeuStar, Inc. (NYSE: NSR) is a provider of
clearinghouse and directory services to the global
communications and Internet industry. In November 2006,
NeuStar created its Next Generation Messaging Services
by acquiring Followap Inc., a leading global provider of
instant messaging, presence and interconnect services.
Mobile network operators around the world trust NeuStar
to enable real-time communications using presence
information. NeuStar has enabled mobile instant
messaging solutions for operators that have more than
300 million subscribers in total, and NeuStar’s
customers include many of the leading operators from
across the globe.
NeuStar, Inc. is headquartered in the United States,
with subsidiary offices in Europe and Asia. For more
information, please visit www.neustar.biz and
www.neustar.biz/ngm.
For further information, please contact
Mobinex Media Relations
Email: 
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