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Mobinex Announces Smartface Platform 2.0, The New
Version of Its User Experience Management enabler
Istanbul, 1 May 2005 - Mobinex announces Smartface
2.0, the new version of user experience management
solution to create and manage the user interface of
mobile devices.
The 2.0 version enables OTA management of platform
upgrades and segmentation of subscribers according to
their service preferences. Using the segmentation
feature, mobile operators and service providers can
customize the handset user interface according the
preferences of the mobile user. The benefit of the users
is finding only the relevant services at the first
place.
"The mobile industry has discovered how usability and
easy discovery, plays a crucial role in consumption of
mobile services. Now, Smartface Platform gives much more
flexibility to mobile operators and service providers to
differentiate and promote their mobile services by using
OTA managed dynamic user interfaces at the handset
screen" says Murat Bahar, Sales and Marketing Director
of Mobinex.
The new version of Smartface Platform will be available
in the market at the end of May 2005.
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