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Smartface Selected by Doğan Online to Deliver Mobile
Services
Istanbul, Turkey, 20 January 2006
–Doğan Online(DOL), the leading provider of Internet
Services in Turkey, selects Mobinex Smartface platform for
creating branded mobile applications to deliver mobile
content and services.
Smartface enables DOL deploying its own branded mobile media
applications, which can be installed to users' handsets and
updated over-the-air (OTA). Smartface applications deliver
rich and customized end user experience with regular updates
for different user segments.
"Smartface platform helps us mobilizing our content and
service offerings with best-of-breed technology and tools.
Also, mass-market handset compatibility is the key success
factor for our business" said Hilmi Şentürk, Head of DOL
Mobile Services.
Smartface Designer, which is a key component in Smartface
Content Provider Suite, enables DOL to create and deploy
mobile applications without dealing with technical
difficulties of mobile application development. With
Smartface Designer, creative people can benefit a
drag-and-drop based WYSIWYG (What You See is What You Get)
user interface to build eye-catching experiences.
The mobile experiences which are created by Smartface
Designer include interactive menus, animations, video and
wallpaper previews, streaming content, mobile music and
other user interface elements. Smartface Designer also
streamlines the design and testing of mobile applications by
including a built-in handset simulator, showing the actual
output during the design process.
“We are helping Internet service and content providers to
move their existing offerings to mobile market in the
easiest way possible. The best path for them to follow is
utilizing their existing content, while maintain their focus
on segmentation and usability of mobile services and
content. Smartface solution contributes to DOL’s go to
market strategy in this sense” explains Murat Bahar,
Director of Sales and Marketing at Mobinex.
About Doğan Online
Established in 1999 within Doğan Media Group for providing
Internet services, Doğan Online (DOL) operates in many areas
from e-mail services to content, Internet access, and
telecommunication services. As the largest provider of many
Internet services used in business and daily lives, DOL
offers high-quality, reliable and superior products and
solutions supported by its robust infrastructure.
For more information please visit:
http://www.doganonline.com
About Mobinex
Mobinex, as the leading provider of on-device software
solutions, is dedicated to increasing revenues of mobile
providers with innovative user experiences. Along with
customers and partners including Vodafone, Zain,
Turkcell, KKTCell, Neustar, Gemalto, Ericsson and HP,
Mobinex products reach to a subscriber base of 120
million globally.
Company's flagship product Smartface Platform enables
mobile providers to publish “On-Device Portals”, a new
breed of mobile applications for mobile devices, which
combines handset functionality, network features and
rich media to create a compelling user experience.
Smartface Platform helps mobile providers to empower
mobile data services and customize the user experience
OTA (over-the-air).
For more information:
www.mobinex.biz
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