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Zain selects Mobinex’s Smartface Platform
to empower mobile data services
Barcelona, 11 February 2008
Mobinex, the leading On-Device Portal (ODP) solution
provider, today announced Zain as a new customer win.
Zain will implement Smartface Platform, the market
leading ODP publishing solution, to its local operators
in Middle East and Africa. Zain is present in 7 Middle
Eastern and 15 sub-Saharan African countries, and the
solution is planned to be rolled out in H1 2008 in
Kuwait, Bahrain, Jordan and Saudi Arabia.
Mobinex’s Smartface Platform will enable Zain to raise
its value added services to a higher level while
providing a greater brand exposure across regions.
Smartface powered On-Device Portals will offer easier
access to operator services and premium content by
providing subscribers an interactive interface on the
mobile device. Zain targets to reduce complexity for
accessing services for encouraging more frequent service
usage.
Smartface Powered ODP solution will be a user-friendly
interface for subscribers and it will combine operator
services, phone functionalities, mobile Internet,
rich-media and content downloads into an intuitive user
experience. The operator branded ODP will be available
in both Arabic and English to maximize market reach.
“We already know that, each new handset feature or
mobile service makes subscribers’ life even more
complex. What we are offering now is simplifying how
subscribers find and consume operator services. Zain
branded ODPs provide a single entry to “services world”
across our Zain network in different countries.” said
Rafat Nawawi, Group Marketing Director at Zain.
“In subscribers’ perception, handset features and
operator services are separated from each other. This is
because a subscriber should send an SMS to access a
location based service, instead of simply clicking one
of their contacts in the phone menu. Smartface powered
ODPs provides a more connected mobile experience to
power Zain’s mobile service offerings.” declared Murat
Bahar, VP of Marketing at Mobinex.
Smartface Platform enables mobile users to access
rich-media services from a wide range of mobile devices.
'One click' access through an intuitive mobile user
interface reduces complexity, encourages more frequent
service usage and boosts service revenues.
About Mobinex
Mobinex, as the leading provider of on-device software
solutions, is dedicated to increasing revenues of mobile
providers with innovative user experiences. Along with
customers and partners including Vodafone, Zain,
Turkcell, KKTCell, Neustar, Gemalto, Ericsson and HP,
Mobinex products reach to a subscriber base of 120
million globally.
Company's flagship product Smartface Platform enables
mobile providers to publish “On-Device Portals”, a new
breed of mobile applications for mobile devices, which
combines handset functionality, network features and
rich media to create a compelling user experience.
Smartface Platform helps mobile providers to empower
mobile data services and customize the user experience
OTA (over-the-air).
For more information:
www.mobinex.biz
About Zain Group
The Zain Group is a pioneer in mobile telecommunications
in the Middle East and on the African continent. The
company was incorporated in 1983 in Kuwait as the
region’s first mobile operator and since the initiation
of its “3x3x3” profitable expansion strategy in 2003, it
has grown very rapidly.
Zain is a leading mobile operator, now in 7 Middle
Eastern and 14 sub-Saharan African countries with over
15,000 employees, providing a comprehensive range of
mobile voice and data services to over 42.4 million
active individual and business customers (as of December
31, 2007).
The company already operates in Kuwait, Jordan, Bahrain,
Iraq and Sudan as Zain, in Lebanon as mtc touch, in
Sudan as Zain and in 14 sub-Saharan countries in Africa
as Celtel: Burkina Faso, Chad, Democratic Republic of
the Congo, Republic of the Congo, Gabon, Kenya, Malawi,
Madagascar, Niger, Nigeria, Sierra Leone, Tanzania,
Uganda and Zambia. Commercial services in the Kingdom of
Saudi Arabia and Ghana will be launched as Zain in 2008.
For more information: www.zain.com
For further information, please contact to
Mobinex Media Relations
Email: 
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