Smartface Server enables distribution of mobile applications based on custom delivery workflow. Smartface Server also tracks and reports every user action on device. User actions such as download, install and usage patterns are stored in device and reported to Smartface Server during content synchronization.

Smartface Server is seamlessly integrated with existing platforms, such as billing, reporting, messaging, call center and CRM. In addition, all functionality provided by Smartface Server is remotely consumable through the XML SOAP Web Services Interface.

Smartface Server enables secure and trusted delivery of applications to devices. Based on the requirements, applications can be delivered directly from Smartface Server, or Smartface Server can work in conjunction with various application stores.

Smartface Server detects and filters requests from each device, thus enables delivery rules based on device types. In addition, devices are profiled for their capabilities and applications can be delivered based on device profiles.

Patent-pending Seamless Update Technology enables applications to be updated on the background, without interrupting user experience. Seamless Updates ensure all applications are up-to-date and software on device is upgraded to latest version, thus protecting version conflicts.
In order to ensure the security of the data traffic between server and client applications, Smartface Server uses a key-matching algorithm, thus enabling secure communications.

Smartface Server generates critical reports through the application life cycle, from application delivery to actual usage. Reports are based on download status, installationsuser activity and usage location. Technical device information such as operating platform, platform version and MSISDN is also extracted by the Server.